“I don’t care.”
Saw this on the back of a car, a few days ago. I wasn’t driving. I thought of taking a photo of that careless decal, but, I couldn’t.
I have to tell you, I was amused by that statement. To begin with, the amusement was about the statement itself. The person driving the car, didn’t care. Obvious. In my head, I would have imagined, you’d have a bumper-sticker equivalent of what you care. Like who you would vote for, or an issue that you support. But, here was a bumper sticker: I don’t care.
I don’t have photo of the sticker. So, let me describe it to you. It was finely crafted. Custom font. Black on white. It stood out. You could not miss it. There was an artistic sense of the sticker.
I wonder, why someone would make a statement like that. Decals on vehicles are mostly statements of identity and belonging. Almost always they are a statement of power. And here I have a statement that does not belong: I don’t care.
Given the effort of the decal, I propose that the person cares. Cares enough to make a statement that he/she doesn’t care. If, you really don’t care – is a statement necessary? Do those who would like you to care, care about you?
To invest in a sticker with a custom font, is to care. Even if it is a statement saying that you do not care. You care to say that you do not care. And that says much.
You care enough, to say that you don’t care.